Updated
The Continental: Beat the Lease Cycle in Madison, WI
408 E Washington Ave, Madison, WI 53703
Live pricing — refreshed
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Pricing by Bedroom
Rent Distribution
Price by Bedroom
Price Breakdown
Rent by Unit
Price vs. Square Footage
Price History
Property Price Trend
Units with Price Changes (4)
Property Intelligence
How is this calculated?
Negotiation Leverage Score (0-100)
Based on 5 observable signals from the property's listing data:
- +30 pts: 15+ units currently listed
- +25 pts: Active move-in specials
- +20 pts: Deep discounts (>$150/mo off)
- +15 pts: 5+ distinct floor plans
- +10 pts: 25+ units listed
All data comes directly from the property's leasing system. We do not estimate occupancy or total unit counts because we have no reliable source for building size.
Listed Units
8
Moderate availability
8 floor plans
Move-in Specials
0
No active promotions
Negotiation Leverage
High demand property with less room to negotiate on price.
Price vs. Tenney-Lapham
NeighborhoodComparing 6 apartments in Tenney-Lapham. Click any bar to view that building.
Available Units
| Unit | Floor Plan | Bed/Bath | Sqft | Price | $/Sqft | Available | Listed | Details |
|---|---|---|---|---|---|---|---|---|
| Facing | The Continental - [6/3/26 - 4/30/27] | Studio / 1ba | 542 | $1,925 | $3.55 | - | Pro | |
| Facing | The Continental - [7/29/26 - 7/31/27] | 1bd / 1ba | 728 | $2,300 | $3.16 | 2026-07-29 | Pro | |
| Facing | The Continental - [5/13/26 - 6/30/26] | 1bd / 1ba | 625 | $2,350 | $3.76 | - | Pro | |
| Facing | The Continental - [6/3/26 - 2/28/27] | 1bd / 1ba | 625 | $2,350 | $3.76 | - | Pro | |
| Facing | The Continental - [NOW - 6/30/26] | 1bd / 1ba | 657 | $2,350 | $3.58 | - | Pro | |
| Facing | The Continental - [NOW - 7/31/26] | 2bd / 2ba | 1,014 | $3,450 | $3.40 | - | Pro | |
| Facing | Furnished Short-Term Unit [2-month minimum] | 1bd / 1ba | 657 | $3,500 | $5.33 | - | Pro | |
| Facing | The Continental - Live Timelessly | 2bd / 2ba | 1,069 | $4,200 | $3.93 | - | Pro | |
Train activity
Severe nighttime trains
Freight line 1,344 ft away · 6 trains/day
- 3 daytime, 3 overnight
- Crossing 1,344 ft away. Horns expected day and night.
- Operator: WSOR
City Club
Resident Notes & Access Codes
Real tips from people who lived at this property: what leasing and daily living are actually like, plus the gate, parking, and entry codes you only learn once you move in. See all Madison, WI notes
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