Updated April 19, 2026
The Flats at 402
402 W Wilson St, Madison, WI 53703
How does this compare? View Madison WI rent trends
Pricing by Bedroom
Rent Distribution
Price by Bedroom
Price Breakdown
Rent by Unit
Price vs. Square Footage
Property Intelligence
How is this calculated?
Negotiation Leverage Score (0-100)
Based on 5 observable signals from the property's listing data:
- +30 pts: 15+ units currently listed
- +25 pts: Active move-in specials
- +20 pts: Deep discounts (>$150/mo off)
- +15 pts: 5+ distinct floor plans
- +10 pts: 25+ units listed
All data comes directly from the property's leasing system. We do not estimate occupancy or total unit counts because we have no reliable source for building size.
Listed Units
4
Limited availability
4 floor plans
Move-in Specials
0
No active promotions
Negotiation Leverage
High demand property with less room to negotiate on price.
Price vs. Madison WI
CitywideShowing citywide comparison (not enough Madison WI properties tagged with "Tenney-Lapham" for a local match). Click any bar to view that building.
Available Units
| Unit | Floor Plan | Bed/Bath | Sqft | Price | $/Sqft | Available | Details |
|---|---|---|---|---|---|---|---|
| 1-201 | The Olbrich | 1bd / 1ba | 670 | $1,138 | $1.70 | 2026-07-08 | |
| 1-316 | The Regent | 1bd / 1ba | 644 | $1,382 | $2.15 | 2026-05-08 | |
| 1-106 | The Williamson | 2bd / 2ba | 942 | $1,518 | $1.61 | 2025-09-08 | |
| 1-203 | The Lakeshore | 2bd / 2ba | 909 | $1,518 | $1.67 | 2025-08-13 | |
Other Madison WI Apartments
Madison WI Rent Trends
See how rent prices are changing across all Madison WI apartments.