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Southerly at Southbank Apartments apartments in Jacksonville, FL

Updated

Southerly at Southbank Apartments

959 Prudential Dr, Jacksonville, FL 32207, USA

Live pricing, refreshed

19
Units Listed
$1,485
Starting at
$1,716
Average
$2,116
Highest
$2.25
Per Sq Ft
PRO
Avg Days Listed

How does this compare? View Spring Park rent trends

Beds

Pricing by Bedroom

Studio
$1,519
from $1,485 · 4 units
~558 sqft avg
1 Bed
$1,649
from $1,512 · 9 units
~762 sqft avg
2 Bed
$1,947
from $1,752 · 6 units
~894 sqft avg
Specials Available 19 units

Up to 8 Weeks Free

Specials also ran here in July and August.

Rent Distribution

Price by Bedroom

Price Breakdown

Rent by Unit

Price vs. Square Footage

Price History

Timeframe

Property Price Trend

Units with Price Changes (26)

Largest 8 movers of 26

Last 15 days

Estimated Building Revenue

How is this calculated?

Rental revenue model

We follow each unit's listing activity at this building every day. When a unit stops being listed, we assume it leased at its last listed rent, adjusted for any advertised move-in special. Revenue is the sum of those assumed lease rents across the building's occupied units.

  • Building size: stated by the property itself
  • Occupancy: building size minus currently listed units
  • Rents: observed lease-offs first, current asking rents as fallback

These are research estimates, not financial statements from the operator. Confidence: high (building size is reported).

Est. Monthly Revenue

$263K

$3.2M annual run rate

Est. Occupancy

90%

of about 185 units (reported building size)

Effective Rent on New Leases

$1,587

vs $1,716 current asking ($129 negotiation gap)

Recent Lease Activity

76 units tracked; 57 assumed leased, 19 listed now

See which units leased, when they left the market, and the rent they leased at.

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Property Intelligence

How is this calculated?

Negotiation Leverage Score (0-100)

Based on 5 observable signals from the property's listing data:

  • +30 pts: 15+ units currently listed
  • +25 pts: Active move-in specials
  • +20 pts: Deep discounts (>$150/mo off)
  • +15 pts: 5+ distinct floor plans
  • +10 pts: 25+ units listed

All signals come directly from the property's own listings. Occupancy and building size appear only in the Estimated Building Revenue section, and only when the building size is stated by the property or our unit-level observation history is deep enough to model it.

Listed Units

19

Good availability

10 floor plans

Move-in Specials

19

19 units with active promos

Use competing promos as leverage

Negotiation Leverage

Strong leverage

High availability and active promos suggest this building is eager to fill units.

Price vs. Spring Park

Neighborhood

Comparing 5 apartments in Spring Park. Click any bar to view that building.

See Spring Park rent trends on the Jacksonville, FL map Explore Jacksonville, FL on the interactive map

Available Units

19 units
Studio / 1 Bath S5
$1,485/mo
509 ft² · $2.92/ft² · #8008
$1,240/mo with promo
Down $3 since Sep 23 (was $1,488)
Studio / 1 Bath S6
$1,495/mo
612 ft² · $2.44/ft² · #6017
$1,249/mo with promo
Down $3 since Sep 23 (was $1,498)
1 Bed / 1 Bath A9
$1,512/mo
844 ft² · $1.79/ft² · #8027
$1,264/mo with promo
Up $68 since Sep 23 (was $1,444)
Studio / 1 Bath S6
$1,530/mo
612 ft² · $2.50/ft² · #5013
$1,279/mo with promo
Down $3 since Sep 23 (was $1,533)
1 Bed / 1 Bath A5
$1,547/mo
754 ft² · $2.05/ft² · #6015
$1,294/mo with promo
Down $2 since Sep 23 (was $1,549)
Studio / 1 Bath S3
$1,569/mo
500 ft² · $3.14/ft² · #2001
$1,314/mo with promo
Down $3 since Sep 23 (was $1,572)
1 Bed / 1 Bath A9
$1,581/mo
844 ft² · $1.87/ft² · #5027
$1,311/mo with promo
Up $12 since Sep 23 (was $1,569)
1 Bed / 1 Bath A3
$1,659/mo
704 ft² · $2.36/ft² · #1003
$1,362/mo with promo
Down $2 since Sep 23 (was $1,661)
1 Bed / 1 Bath A3
$1,659/mo
704 ft² · $2.36/ft² · #2005
$1,362/mo with promo
Down $2 since Sep 23 (was $1,661)
1 Bed / 1 Bath A5
$1,677/mo
754 ft² · $2.22/ft² · #8015
$1,378/mo with promo
Down $2 since Sep 23 (was $1,679)

Fees, Parking & True Monthly Cost

Monthly Fees

$71/mo

Added to base rent automatically

True Monthly Cost

$1,555

Starting price + fees

Garages and parking

Parking, wellness and pet policy details for this building are available to Pro members: garage type and any monthly fee, bike storage, EV charging, amenities such as a sauna or cold plunge, and stated pet rent and weight limits.

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Train activity

Severe nighttime trains

Freight line 867 ft away · 24 trains/day

  • 12 daytime, 12 overnight
  • Crossing 867 ft away. Horns expected day and night.
  • Operator: FEC

Why this matters →

City Club

Resident Notes & Access Codes

Real tips from people who lived at this property: what leasing and daily living are actually like, plus the gate, parking, and entry codes you only learn once you move in. See all Jacksonville, FL notes

No resident notes for this property yet.

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