Updated
Southerly at Southbank Apartments
959 Prudential Dr, Jacksonville, FL 32207, USA
Live pricing, refreshed
How does this compare? View Downtown rent trends
Pricing by Bedroom
Up to 8 Weeks Free
Specials also ran here in July.
Rent Distribution
Price by Bedroom
Price Breakdown
Rent by Unit
Price vs. Square Footage
Price History
Property Price Trend
Units with Price Changes (26)
Last 15 days
Estimated Building Revenue
How is this calculated?
Rental revenue model
We follow each unit's listing activity at this building every day. When a unit stops being listed, we assume it leased at its last listed rent, adjusted for any advertised move-in special. Revenue is the sum of those assumed lease rents across the building's occupied units.
- Building size: stated by the property itself
- Occupancy: building size minus currently listed units
- Rents: observed lease-offs first, current asking rents as fallback
These are research estimates, not financial statements from the operator. Confidence: high (building size is reported).
Est. Monthly Revenue
$255K
$3.1M annual run rate
Est. Occupancy
88%
of about 185 units (reported building size)
Effective Rent on New Leases
$1,571
vs $1,812 current asking ($241 negotiation gap)
Recent Lease Activity
66 units tracked; 43 assumed leased, 23 listed nowSee which units leased, when they left the market, and the rent they leased at.
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How is this calculated?
Negotiation Leverage Score (0-100)
Based on 5 observable signals from the property's listing data:
- +30 pts: 15+ units currently listed
- +25 pts: Active move-in specials
- +20 pts: Deep discounts (>$150/mo off)
- +15 pts: 5+ distinct floor plans
- +10 pts: 25+ units listed
All signals come directly from the property's own listings. Occupancy and building size appear only in the Estimated Building Revenue section, and only when the building size is stated by the property or our unit-level observation history is deep enough to model it.
Listed Units
23
Good availability
12 floor plans
Move-in Specials
23
23 units with active promos
Use competing promos as leverage
Negotiation Leverage
High availability and active promos suggest this building is eager to fill units.
Price vs. Jacksonville, FL
SimilarComparing this building against 6 similar Jacksonville, FL apartments by price. Click any bar to view that building.
See rent trends on the Jacksonville, FL map Explore Jacksonville, FL on the interactive map
Available Units
| Unit | Floor Plan | Bed/Bath | Sqft | ↑ Price | $/Sqft | Available | Listed | Details |
|---|---|---|---|---|---|---|---|---|
| 7015 | A5 | 1bd / 1ba | 754 | $1,496 Effective: $1,206 | $1.98 | 2026-08-29 | Pro | Up to 8 Weeks Free
Save $219/mo
Down $20 since Aug 29 |
| 4011 | A5 | 1bd / 1ba | 754 | $1,531 Effective: $1,280 | $2.03 | 2026-11-14 | Pro | Up to 8 Weeks Free
Save $180/mo
Down $3 since Aug 29 |
| 8008 | S5 | Studio / 1ba | 509 | $1,545 Effective: $1,265 | $3.03 | 2026-08-29 | Pro | Up to 8 Weeks Free
Save $209/mo
Up $33 since Aug 19 |
| 5011 | A5 | 1bd / 1ba | 754 | $1,561 Effective: $1,261 | $2.07 | 2026-08-29 | Pro | Up to 8 Weeks Free
Save $229/mo
Down $21 since Aug 29 |
| 1003 | A3 | 1bd / 1ba | 704 | $1,618 Effective: $1,309 | $2.30 | 2026-08-29 | Pro | Up to 8 Weeks Free
Save $238/mo
Down $21 since Aug 29 |
| 2003 | A3 | 1bd / 1ba | 704 | $1,618 Effective: $1,309 | $2.30 | 2026-08-29 | Pro | Up to 8 Weeks Free
Save $238/mo
Down $21 since Aug 29 |
| 2005 | A3 | 1bd / 1ba | 704 | $1,618 Effective: $1,309 | $2.30 | 2026-08-29 | Pro | Up to 8 Weeks Free
Save $238/mo
Down $21 since Aug 29 |
| 8015 | A5 | 1bd / 1ba | 754 | $1,636 Effective: $1,343 | $2.17 | 2026-09-20 | Pro | Up to 8 Weeks Free
Save $222/mo
Down $3 since Aug 29 |
| 5027 | A9 | 1bd / 1ba | 844 | $1,646 Effective: $1,351 | $1.95 | 2026-09-24 | Pro | Up to 8 Weeks Free
Save $224/mo
Up $297 since Aug 29 |
| 4030 | B1 | 2bd / 1ba | 860 | $1,760 Effective: $1,449 | $2.05 | 2026-08-29 | Pro | Up to 8 Weeks Free
Save $240/mo
|
Unit Details
Chart
Fees, Parking & True Monthly Cost
Monthly Fees
Added to base rent automatically
True Monthly Cost
Starting price + fees
Train activity
Severe nighttime trains
Freight line 867 ft away · 24 trains/day
- 12 daytime, 12 overnight
- Crossing 867 ft away. Horns expected day and night.
- Operator: FEC
City Club
Resident Notes & Access Codes
Real tips from people who lived at this property: what leasing and daily living are actually like, plus the gate, parking, and entry codes you only learn once you move in. See all Jacksonville, FL notes
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Downtown Rent Trends
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