Studio / 1 Bath Unit 20G
$3,751/mo
432 ft² · $8.68/ft²
Base rent
Available: Nov 20, 2026
Up $444 since Oct 8 (was $3,307)
Updated
Willoughby
196 Willoughby St, Brooklyn, NY 11201, USA
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Beds
Pricing by Bedroom
Studio
$4,013
from $3,751 · 4 units
~414 sqft avg
1 Bed
$5,424
from $5,074 · 3 units
~602 sqft avg
Rent Distribution
Price by Bedroom
Price Breakdown
Rent by Unit
Price vs. Square Footage
Price History
Timeframe
Property Price Trend
History follows your bedroom selection. Current rent limits and move-in dates do not change past averages.
Units with Price Changes (10)
Largest 8 movers of 10
Last 15 days
Estimated Building Revenue
How is this calculated?
Rental revenue model
We follow each unit's listing activity at this building every day. When a unit stops being listed, we assume it leased at its last listed rent, adjusted for any advertised move-in special. Revenue is the sum of those assumed lease rents across the building's occupied units.
- Building size: stated by the property itself
- Occupancy: building size minus currently listed units
- Rents: observed lease-offs first, current asking rents as fallback
These are research estimates, not financial statements from the operator. Confidence: high (building size is reported).
Est. Monthly Revenue
$2.5M
$30M annual run rate
Est. Occupancy
99%
of about 476 units (reported building size)
Effective Rent on New Leases
$5,285
vs $4,617 current asking
Recent Lease Activity
102 units tracked; 95 assumed leased, 7 listed nowSee which units leased, when they left the market, and the rent they leased at.
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How is this calculated?
Negotiation Leverage Score (0-100)
Based on 5 observable signals from the property's listing data:
- +30 pts: 15+ units currently listed
- +25 pts: Active move-in specials
- +20 pts: Deep discounts (>$150/mo off)
- +15 pts: 5+ distinct floor plans
- +10 pts: 25+ units listed
All signals come directly from the property's own listings. Occupancy and building size appear only in the Estimated Building Revenue section, and only when the building size is stated by the property or our unit-level observation history is deep enough to model it.
Listed Units
7
Moderate availability
5 floor plans
Move-in Specials
0
No active promotions
Negotiation Leverage
Limited leverage
The available listings show few signs of room to negotiate.
Price vs. Downtown Brooklyn
Neighborhood 33 Bond St $711.78 The Webster Apartments $2,000 Hoyt & Horn $3,144 The Brooklyner Apartments $3,410 City Tower $3,455 7 Dekalb Avenue $3,467.3 AVA Fort Greene $3,685 300 Ashland $3,695 AVA DoBro $3,738 $4,022
Willoughby $3,751
Magnolia Dumbo Comparing 11 apartments in Downtown Brooklyn. Click any bar to view that building.
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Available Units
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Studio / 1 Bath Unit 23B
$4,058/mo
404 ft² · $10.04/ft²
Base rent
Available: Dec 5, 2026
Studio / 1 Bath Unit 21P
$4,076/mo
415 ft² · $9.82/ft²
Base rent
Available: Now
Up $443 since Oct 8 (was $3,633)
Studio / 1 Bath Unit 32B
$4,165/mo
404 ft² · $10.31/ft²
Base rent
Available: Now
Up $443 since Oct 8 (was $3,722)
1 Bed / 1 Bath Unit 25D
$5,074/mo
572 ft² · $8.87/ft²
Base rent
Available: Nov 3, 2026
Up $10 since Oct 9 (was $5,064)
1 Bed / 1 Bath Unit 29C
$5,568/mo
617 ft² · $9.02/ft²
Base rent
Available: Now
Down $40 since Oct 9 (was $5,608)
1 Bed / 1 Bath Unit 32C
$5,630/mo
617 ft² · $9.12/ft²
Base rent
Available: Now
Down $40 since Oct 9 (was $5,670)
| Unit | Floor Plan | Listed | Details | |||||
|---|---|---|---|---|---|---|---|---|
| 20G | | Studio / 1ba | 432 | $3,751 Base rent | $8.68 | Nov 20, 2026 | Pro | Up $444 since Oct 8 |
| 23B | | Studio / 1ba | 404 | $4,058 Base rent | $10.04 | Dec 5, 2026 | Pro | |
| 21P | | Studio / 1ba | 415 | $4,076 Base rent | $9.82 | Now | Pro | Up $443 since Oct 8 |
| 32B | | Studio / 1ba | 404 | $4,165 Base rent | $10.31 | Now | Pro | Up $443 since Oct 8 |
| 25D | | 1bd / 1ba | 572 | $5,074 Base rent | $8.87 | Nov 3, 2026 | Pro | Up $10 since Oct 9 |
| 29C | | 1bd / 1ba | 617 | $5,568 Base rent | $9.02 | Now | Pro | Down $40 since Oct 9 |
| 32C | | 1bd / 1ba | 617 | $5,630 Base rent | $9.12 | Now | Pro | Down $40 since Oct 9 |
Unit Details
Chart
Garages and parking
Parking, wellness and pet policy details for this building are available to Pro members: garage type and any monthly fee, bike storage, EV charging, amenities such as a sauna or cold plunge, and stated pet rent and weight limits.
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Resident Notes & Access Codes
Real tips from people who lived at this property: what leasing and daily living are actually like, plus the gate, parking, and entry codes you only learn once you move in. See all Brooklyn, NY notes
No resident notes for this property yet.
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