Updated
Willoughby
196 Willoughby St, Brooklyn, NY 11201
Live pricing, refreshed
How does this compare? View Downtown Brooklyn rent trends
Pricing by Bedroom
Rent Distribution
Price by Bedroom
Price Breakdown
Rent by Unit
Price vs. Square Footage
Price History
Property Price Trend
Units with Price Changes (27)
Largest 8 movers of 27Estimated Building Revenue
How is this calculated?
Rental revenue model
We follow each unit's listing activity at this building every day. When a unit stops being listed, we assume it leased at its last listed rent, adjusted for any advertised move-in special. Revenue is the sum of those assumed lease rents across the building's occupied units.
- Building size: modeled from how many distinct units we have observed over time
- Occupancy: building size minus currently listed units
- Rents: observed lease-offs first, current asking rents as fallback
These are research estimates, not financial statements from the operator. Confidence: moderate (building size is modeled).
Est. Monthly Revenue
$902K
$11M annual run rate
Modeled estimate
Est. Occupancy
91%
of about 204 units (modeled from leasing activity)
Effective Rent on New Leases
$4,848
vs $5,674 current asking ($826 negotiation gap)
Recent Lease Activity
34 units tracked; 16 assumed leased, 18 listed nowSee which units leased, when they left the market, and the rent they leased at.
Unlock with ProProperty Intelligence
How is this calculated?
Negotiation Leverage Score (0-100)
Based on 5 observable signals from the property's listing data:
- +30 pts: 15+ units currently listed
- +25 pts: Active move-in specials
- +20 pts: Deep discounts (>$150/mo off)
- +15 pts: 5+ distinct floor plans
- +10 pts: 25+ units listed
All signals come directly from the property's own listings. Occupancy and building size appear only in the Estimated Building Revenue section, and only when the building size is stated by the property or our unit-level observation history is deep enough to model it.
Listed Units
18
Good availability
0 floor plans
Move-in Specials
0
No active promotions
Negotiation Leverage
Some signals suggest room to negotiate, especially if you can be flexible on move-in date.
Price vs. Downtown Brooklyn
NeighborhoodComparing 11 apartments in Downtown Brooklyn. Click any bar to view that building.
See Downtown Brooklyn rent trends on the Brooklyn, NY map Explore Brooklyn, NY on the interactive map
Available Units
| Unit | Floor Plan | Bed/Bath | Sqft | ↑ Price | $/Sqft | Available | Details |
|---|---|---|---|---|---|---|---|
| 14 | -- | 1bd / --ba | 574 | $4,337 | $7.56 | -- | Up $578 since Jul 9 |
| 13 | -- | 1bd / --ba | 574 | $4,432 | $7.72 | -- | Up $578 since Jul 9 |
| 10 | -- | 1bd / --ba | 663 | $4,557 | $6.87 | -- | Down $2,953 since Jul 10 |
| 9 | -- | 1bd / --ba | 663 | $4,652 | $7.02 | -- | Down $2,953 since Jul 10 |
| 2 | -- | 1bd / --ba | 584 | $4,691 | $8.03 | -- | Up $524 since Jul 10 |
| 1 | -- | 1bd / --ba | 584 | $4,786 | $8.20 | -- | Up $524 since Jul 10 |
| 4 | -- | 1bd / --ba | 584 | $4,822 | $8.26 | -- | Down $2,368 since Jul 10 |
| 18 | -- | 1bd / --ba | 572 | $4,840 | $8.46 | -- | |
| 3 | -- | 1bd / --ba | 584 | $4,917 | $8.42 | -- | Down $2,368 since Jul 10 |
| 8 | -- | 1bd / --ba | 572 | $4,923 | $8.61 | -- | Up $366 since Jul 10 |
Unit Details
City Club
Resident Notes & Access Codes
Real tips from people who lived at this property: what leasing and daily living are actually like, plus the gate, parking, and entry codes you only learn once you move in. See all Brooklyn, NY notes
Other Brooklyn, NY Apartments
Downtown Brooklyn Rent Trends
See how rent prices are changing in Downtown Brooklyn and across Brooklyn, NY.