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Willoughby apartments in Brooklyn, NY

Updated

Willoughby

196 Willoughby St, Brooklyn, NY 11201, USA

Live pricing, refreshed

8
Units Listed
$3,952
Starting at
$5,058
Average
$5,549
Highest
$8.79
Per Sq Ft
PRO
Avg Days Listed

How does this compare? View Downtown Brooklyn rent trends

Beds

Pricing by Bedroom

Studio
$3,952
from $3,952 · 1 units
~415 sqft avg
1 Bed
$5,216
from $4,816 · 7 units
~598 sqft avg

Rent Distribution

Price by Bedroom

Price Breakdown

Rent by Unit

Price vs. Square Footage

Price History

Timeframe

Property Price Trend

Units with Price Changes (16)

Largest 8 movers of 16

Last 15 days

Estimated Building Revenue

How is this calculated?

Rental revenue model

We follow each unit's listing activity at this building every day. When a unit stops being listed, we assume it leased at its last listed rent, adjusted for any advertised move-in special. Revenue is the sum of those assumed lease rents across the building's occupied units.

  • Building size: stated by the property itself
  • Occupancy: building size minus currently listed units
  • Rents: observed lease-offs first, current asking rents as fallback

These are research estimates, not financial statements from the operator. Confidence: high (building size is reported).

Est. Monthly Revenue

$2.5M

$30M annual run rate

Est. Occupancy

98%

of about 476 units (reported building size)

Effective Rent on New Leases

$5,274

vs $5,058 current asking

Recent Lease Activity

100 units tracked; 92 assumed leased, 8 listed now

See which units leased, when they left the market, and the rent they leased at.

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Property Intelligence

How is this calculated?

Negotiation Leverage Score (0-100)

Based on 5 observable signals from the property's listing data:

  • +30 pts: 15+ units currently listed
  • +25 pts: Active move-in specials
  • +20 pts: Deep discounts (>$150/mo off)
  • +15 pts: 5+ distinct floor plans
  • +10 pts: 25+ units listed

All signals come directly from the property's own listings. Occupancy and building size appear only in the Estimated Building Revenue section, and only when the building size is stated by the property or our unit-level observation history is deep enough to model it.

Listed Units

8

Moderate availability

5 floor plans

Move-in Specials

0

No active promotions

Negotiation Leverage

Limited leverage

High demand property with less room to negotiate on price.

Available Units

8 units
Studio / 1 Bath S2
$3,952/mo
415 ft² · $9.52/ft² · #21P
Up $259 since Sep 23 (was $3,693)
1 Bed / 1 Bath A2
$4,816/mo
574 ft² · $8.39/ft² · #15M
1 Bed / 1 Bath A2
$4,844/mo
574 ft² · $8.44/ft² · #17M
Down $20 since Sep 23 (was $4,864)
1 Bed / 1 Bath A1
$5,079/mo
572 ft² · $8.88/ft² · #25D
Down $8 since Sep 23 (was $5,087)
1 Bed / 1 Bath A1
$5,177/mo
572 ft² · $9.05/ft² · #21D
Down $20 since Sep 23 (was $5,197)
1 Bed / 1 Bath A4
$5,509/mo
617 ft² · $8.93/ft² · #29C
Up $221 since Sep 23 (was $5,288)
1 Bed / 1 Bath A7
$5,538/mo
663 ft² · $8.35/ft² · #21T
Down $22 since Sep 23 (was $5,560)
1 Bed / 1 Bath A4
$5,549/mo
617 ft² · $8.99/ft² · #32C
Down $20 since Sep 23 (was $5,569)

Fees, Parking & True Monthly Cost

Monthly Fees

$95/mo

Added to base rent automatically

True Monthly Cost

$4,047

Starting price + fees

Garages and parking

Parking, wellness and pet policy details for this building are available to Pro members: garage type and any monthly fee, bike storage, EV charging, amenities such as a sauna or cold plunge, and stated pet rent and weight limits.

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City Club

Resident Notes & Access Codes

Real tips from people who lived at this property: what leasing and daily living are actually like, plus the gate, parking, and entry codes you only learn once you move in. See all Brooklyn, NY notes

No resident notes for this property yet.

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