Updated
Willoughby
196 Willoughby St, Brooklyn, NY 11201, USA
Live pricing, refreshed
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Pricing by Bedroom
Rent Distribution
Price by Bedroom
Price Breakdown
Rent by Unit
Price vs. Square Footage
Price History
Property Price Trend
Units with Price Changes (18)
Last 15 days
Estimated Building Revenue
How is this calculated?
Rental revenue model
We follow each unit's listing activity at this building every day. When a unit stops being listed, we assume it leased at its last listed rent, adjusted for any advertised move-in special. Revenue is the sum of those assumed lease rents across the building's occupied units.
- Building size: modeled from how many distinct units we have observed over time
- Occupancy: building size minus currently listed units
- Rents: observed lease-offs first, current asking rents as fallback
These are research estimates, not financial statements from the operator. Confidence: observed data only.
Observed Lease Revenue
$199K/mo
from 38 tracked leases; not enough coverage yet for a whole-building estimate
Effective Rent on New Leases
$5,224
vs $5,282 current asking ($58 negotiation gap)
Recent Lease Activity
65 units tracked; 38 assumed leased, 27 listed nowSee which units leased, when they left the market, and the rent they leased at.
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How is this calculated?
Negotiation Leverage Score (0-100)
Based on 5 observable signals from the property's listing data:
- +30 pts: 15+ units currently listed
- +25 pts: Active move-in specials
- +20 pts: Deep discounts (>$150/mo off)
- +15 pts: 5+ distinct floor plans
- +10 pts: 25+ units listed
All signals come directly from the property's own listings. Occupancy and building size appear only in the Estimated Building Revenue section, and only when the building size is stated by the property or our unit-level observation history is deep enough to model it.
Listed Units
27
Very high availability
27 floor plans
Move-in Specials
0
No active promotions
Negotiation Leverage
Some signals suggest room to negotiate, especially if you can be flexible on move-in date.
Price vs. Downtown Brooklyn
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Available Units
| Unit | Floor Plan | Bed/Bath | Sqft | ↑ Price | $/Sqft | Available | Listed | Details |
|---|---|---|---|---|---|---|---|---|
| -- | Studio - 404 sqft (6) | Studio / --ba | 404 | $3,956 | $9.79 | -- | Pro | |
| -- | Studio - 404 sqft (4) | Studio / --ba | 404 | $3,983 | $9.86 | -- | Pro | |
| -- | Studio - 404 sqft (5) | Studio / --ba | 404 | $4,051 | $10.03 | -- | Pro | |
| -- | Studio - 404 sqft (3) | Studio / --ba | 404 | $4,078 | $10.09 | -- | Pro | |
| -- | Studio - 404 sqft (2) | Studio / --ba | 404 | $4,243 | $10.50 | -- | Pro | Up $260 since Aug 1 |
| -- | Studio - 404 sqft | Studio / --ba | 404 | $4,338 | $10.74 | -- | Pro | Up $260 since Aug 1 |
| -- | 1BR - 574 sqft (2) | 1bd / --ba | 574 | $4,545 | $7.92 | -- | Pro | |
| -- | 1BR - 651 sqft (2) | 1bd / --ba | 651 | $4,637 | $7.12 | -- | Pro | |
| -- | 1BR - 574 sqft | 1bd / --ba | 574 | $4,640 | $8.08 | -- | Pro | |
| -- | 1BR - 651 sqft | 1bd / --ba | 651 | $4,732 | $7.27 | -- | Pro | |
Unit Details
Chart
City Club
Resident Notes & Access Codes
Real tips from people who lived at this property: what leasing and daily living are actually like, plus the gate, parking, and entry codes you only learn once you move in. See all Brooklyn, NY notes
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Downtown Brooklyn Rent Trends
See how rent prices are changing in Downtown Brooklyn and across Brooklyn, NY.